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Programme

Marketing Planning

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Description

This course is intended for the student to be able to handle, with ease, the key concepts in a good model of marketing planning.

It is essential to know how the various elements of marketing interact with each other and especially how the elements of marketing mix function, as a dynamic system, if you approach the task of planning the marketing of any business.

The development and marketing budget justification must be related to the goals and efforts designed and should not be a product of budgetary inertia.

Information

Goals and Student Profile

Curriculum

SELECTION OF PRODUCTS AND COUNTRIES

DETERMINATION OF PRODUCTS / INTERNATIONAL MARKETS

DECISION OF STRATEGIES TYPE FOR EACH COUNTRY

PREPARATION OF PLANS AND MARKETING PLAN

AGGREGATED

PRELIMINARY PHASE

1.    Overview of the catalog of products and markets

2.    Products and markets of tactical interest and products and markets of strategic interest

TENTATIVE PHASE

1.    Specific work for products and markets

2.    Participatory analysis DAFO type

3.    Competitive advantages

4.    Preliminary Goals

5.    The system of marketing actions

6.    Coherence analysis

FINAL PHASE

1.    Synthesis of the different plans

2.    Analysis of synergies and final plan

FORMAT OF A MARKETING PLAN

1.    The goals

2.    The system of marketing actions

3.    The trade budget

CONTROL SYSTEM

1.    The control of goals

2.    The control of marketing actions

3.    GAP goals  - actions control

4.    The graphs Z as key tools to control the activity of marketing

Faculty

Specified time period and Place

Specified time period:  This course has and extension of 20 contact ours at ENAE premises.

Timetable: This course is delivered on Monday and Tuesday from 16:30 h. to 21:30 h.

Place and Address:
Edif. ENAE. Campus Universitario de Espinardo 30100 Espinardo Murcia- Spain


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Methodology

Terms of Payment and Scholarships

Are you interested? Obtain the following benefits:

Price: 390 €

ENAE Business School offers the following discounts:

Partner companies of FUERM, their workers, and the members of Asociacion de Antiguos Alumnos of ENAE Business School will obtain a 10% of discount.

See if your company is a member of FUERM and ENAE

Scholarships

If the amount of the program is paid by your company through the credit offered by the Tripartite Foundation you may recover all or part of the amount of the program in ENAE Business School, discounting the amount to be credited for the payment of social insurance.

Part of the amount paid of our training programs, in-person and In Company, could be recovered through the Tripartite Foundation (only Spanish companies).

Ask us for more information. We make the process for obtaining the discounts to all those students who request it, at no additional cost to your training.

Admission Process

This program is part of a Master that has limited availability. Taking this course will provide you great oportunities for expanding your professional networks. Final admission decision is reserved to ENAE Business School on the basis of prerequisites established for the course, room availability and specific group profile required.

Este curso pertenece al y actualmente no se puede cursar de manera independiente.
Si desea recibir información del Máster al que pertenece o de posibles ediciones del curso a las que se pueda inscribir independientemente puede rellenar el siguiente formulario:
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Throughout our 25 years of life,
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