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Programme

International Marketing

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CONCEPTS
KEY
1
ORGANISATIONAL STRUCTURES AND RELATIONSHIPS IN SALES
2
STRUCTURE OF INTERNATIONAL DISTRIBUTION SYSTEMS
3
INTERNATIONAL DISTRIBUTION STRATEGIES
4
FACTORS INFLUENCING THE CHOICE AND MANAGEMENT OF THE CHANNEL
5
CONSUMER BEHAVIOUR AND ELEMENTS AFFECTING CONSUMER DECISION-MAKING
6
THE ROLE OF DEMOGRAPHICS AND CULTURE IN CONSUMER BEHAVIOUR
7
BUILDING GLOBAL MARKETING STRATEGIES
8
DEVELOPMENT OF NEW PRODUCTS IN GLOBAL MARKETS
9
PRICING STRATEGY IN INTERNATIONAL MARKETS
10
DIMENSIONS OF THE INTERNATIONAL COMMUNICATIONS STRATEGY
Registration
Category:

Marketing

Mode: Presencial
Edition: II
Start: 10/01/2022. Registration closed until the next edition.
End Registration: 10/01/2022
Precio: 590€

Information

OBJECTIVES

  • Develop effective sales strategies.

  • Acquire an in-depth understanding of the international buying and selling process

  • Analyse international distribution channels for marketing organisation

  • Making decisions regarding international marketing

  • Analyse the organisational options available to a company when carrying out international distribution

  • Understanding and analysing consumer behaviour

  • Analyse commercial strategies to influence consumer behaviour.

  • Integrate local and global market expansion strategies within the company's strategic planning,

  • Describe and evaluate the international product development process and its related strategies.

  • Design the operations of the company's international marketing mix with special emphasis on promotion, pricing and product strategies.

FACULTY

MÓDULES

ORGANISATIONAL STRUCTURES AND RELATIONSHIPS IN SALES
STRUCTURE OF INTERNATIONAL DISTRIBUTION SYSTEMS
INTERNATIONAL DISTRIBUTION STRATEGIES
FACTORS INFLUENCING THE CHOICE AND MANAGEMENT OF THE CHANNEL
CONSUMER BEHAVIOUR AND ELEMENTS AFFECTING CONSUMER DECISION-MAKING
THE ROLE OF DEMOGRAPHICS AND CULTURE IN CONSUMER BEHAVIOUR
BUILDING GLOBAL MARKETING STRATEGIES
DEVELOPMENT OF NEW PRODUCTS IN GLOBAL MARKETS
PRICING STRATEGY IN INTERNATIONAL MARKETS
DIMENSIONS OF THE INTERNATIONAL COMMUNICATIONS STRATEGY
PROG-MK-OF-INT-MKT-II
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