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E-commerce in the Agrifood Company

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CONCEPTS
KEY
1
STRATEGY AND SECTOR. GENERAL ASPECTS OF E-COMMERCE
2
VALIDATING THE IDEA, MARKET AND COMPETITION
3
CONSUMER JOURNEY, CONCEPT AND ONLINE APPLICATION - ATTRACTING WEB TRAFFIC, ADVERTISING MODELS
4
PERSUADING DIGITAL CONSUMERS. MARKETING AUTOMATION
5
SALE TIMING. CUSTOMER LOYALTY
DESCRIPTION

In 2017, two billion people made an e-commerce transaction. E-Commerce is the distribution, sale, purchase, marketing and supply of a product or service on the Internet. Originally the term was applied to transactions carried out by electronic means, such as electronic data exchange. E-commerce has a number of advantages over traditional commerce: 24-hour availability, 365 days a year for the customer. There are no geographical barriers for customers. Competitive advantage with respect to traditional commerce. Possibility of segmenting customers when working online, improving communication and launching specialised campaigns. Extend the reach of your business to new users, but reduce it with regard to others.

Information

OBJECTIVES

  • Identify and define the basic features of different digital customer profiles, as well as analyse their purchasing behaviour.

  • Analyse and assess the situation of the company in the Digital Market, as well as recognise the basic positioning metrics.

  • Handle the concepts, elements and basic operation that shape e-commerce.

  • Define the strategic positioning and digital marketing plans for e-commerce, as well as choose the essential metrics (KPIs) for management and control.

MÓDULES

STRATEGY AND SECTOR. GENERAL ASPECTS OF E-COMMERCE
VALIDATING THE IDEA, MARKET AND COMPETITION
CONSUMER JOURNEY, CONCEPT AND ONLINE APPLICATION - ATTRACTING WEB TRAFFIC, ADVERTISING MODELS
PERSUADING DIGITAL CONSUMERS. MARKETING AUTOMATION
SALE TIMING. CUSTOMER LOYALTY
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PROG-SM-E-COMMERCE-AGRIFOOD-
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