The economy and companies, especially, are found immersed in a process of globalization which tends to increase and has become irreversible. As the pace of change accelerates, companies can no longer trust their old commercial practices for maintaining prosperity. A company has to build their own structure of qualities and marketing activities. Making things slightly better from competitors is not enough.

Markets are evolving constantly, as well as technology they could use for analyzing and penetrating them. However, something remains, and these are the unsatisfied needs and the advisability of providing successful solutions. When marketing along with the implementation of all its available tools succeeds and people are attracted to the new product or service, word spreads quickly and not many resources are needed for its acquisition.

On behalf of Marketing is an oriented philosophy to satisfy the market, demands, needs and customers. It’s said that the value of the assets of a company relies on customers. It’s vital to pervade the entire staff of the company’s Marketing philosophy.

On the other hand, people who work in Marketing consider it’s a science which must know all available tools in order to implement the best marketing policy in the business.

Basic steps must be mastered: a) market research, b) segmentation, planning, and positioning, c) use of marketing mix, d) implementation, e) control and inclusion of digital marketing among these techniques.



The Marketing area takes part in the following Master Programs:



The following teachers takes part in Marketing area:


    BA in Economics from the Universidad Complutense de Madrid and BA in Law from UNED. IESE Business School Master in Communication and Human Resources

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    He also has several graduate courses at the Universidad Pontificia de Comillas, Gustav Kaeser, Otto Walter, etc. In his career, highlighted his experience in organizations like Alliance Assurance, SUNSET, Winterthur Insurance (Spain, Switzerland, Italy, Benelux, France and Portugal), where he developed yield fundamentally the Study and Development of special insurance business channels. For AIG / Chartis has addressed the areas of Loyalty / Loyalty, Business multirisks SMEs through Internet as AIG Entrepreneur, and currently is the Director of Communications and Marketing for Spain and Portugal. He is a member of the Committee on Education and Research AGERS (Spanish Association of Risk Management) In his teaching experience highlighted his work as Professor in national and international Master taught to AGERS, INADE, INESE, Universidad Carlos III de Madrid, Universidad Complutense de Madrid and other prestigious institutions.

    Business Management, Temple U, Drexel U and University of Delaware. British and Contemporary Literature, Villanova University. English and Psychology, West Chester University. 

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    Executive Coach and Facilitator, The Hay Group. Corporate Consultant, 7-Habits of Highly Effective People and The Covey Group. Entrepreneurial Facilitator, The Kauffman Foundation, NXT-Level Entrepreneurial Program, among others. President and Executive Coach at Resource Specialists, a performance consulting group that he started in 1985. Executive Servant-Leader, Educator, Communicator, Coach and Manager with decades of impacting lives professionally, academically and personally to enhance individual performance and organizational results in Fortune 500 companies, Small Businesses and Non-Profits with an emphasis on advocating for Military Heroes at home and abroad.   He is an Adjunct Professor at Delaware State University, Wilmington University, Wesley College and University of Delaware since 2005.   He is a frequent speaker at national conventions on topics that focus on helping executives / managers monitor and measure critical business factors as well as understand social style behaviors and how it impacts developing relationships and achieving success.

    M.B.A. INTERNATIONAL BUSINESS FINANCE University of ST. Thomas, Houston, Texas. B.B.A. Business ADMINISTRATION B.A. ECONOMICS University of ST. Thomas, Houston, Texas. Marketing Management.

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    Professional experience in Corporate Finance, Commercial Insurance, Management Consulting., B2B Marketing and sales. Management Consultant. Self-employed management consultant for various firms. Self-employed International sales broker for several suppliers of Frozen Tuna and Seafood. International sales rep for Jealsa known for canned tuna for their frozen tuna division for Gibeco. B2B Sales Manager for Belkin, a company client for Lf Channel. Financial Officer for military high technology computer hardware firm specializing in custom VME boards for Intergon, Inc. Consultant for a Japanese oil company. Coordinator for a commercial insurance company in the division of travel insurance. Strategic Management class. Assistant professor. Course presentations and course materials in University of Nebrija, Madrid Spain.

    PhD in Law from the University Complutense of Madrid 

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    Tax Law Full Professor, University Complutense of Madrid. Jean Monnet Chair- EU Tax Governance and Fiscal Transparency Universidad Complutense de Madrid. Member of IFA Permanent Scientific Committee. Member of Fide´s Academic Council.

    Professor at ENAE Business School. Master?s Degree in coaching and development, Portsmouth University Business School. International M.B.A. Instituto de Empresa and Loyola University Business School. Degree in Economy, University of Valencia.

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    Javier Pagan Castaño has experience in leading teams in Spain and abroad and as professor at ENAE Business School and Luis Vives School of Business. He is also a certified Trainer by Dale Carnegie University. Along his career path he has held positions such as Financial Controller at LAB. RADIO S.A, GUARDIAN GROUP (Automotive Industry) and Head of the Administration Department at BILBAO VIZCAYA ARGENTARIA BANK. Director of Activa-t, consulting firm specialized in Coaching Technique.

    BA in Clinical Psychology from the National University of Distance Education and Diploma in Teaching in the specialty of Human Sciences at the Autonomous University of Madrid.

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    From 2002 to the present, his professional orientation has focused on training actions, mainly through experiential training, Out-door Training and Coaching, as well as outsourced processes to support HR activities like: Design and Development of programs and activities oriented Training Skills Development and People Development, project Advisory and Coordinating long-term coaching, self-reflective process Psychologist (coaching) individual and group process consultant Strategic Business Planning, joint development teams work of Mission, Vision, Strategy, Objectives and Implementation Process company, Performance Appraisal, Career Planning, Analysis and company Culture or work Environment Competence recruitment. Companies which have addressed these processes range from SMEs to large companies such as IKEA, ABN Amro bank, Jumbo, Auchan, Navantia, Fnac, Ibercaja, Kiabi Spain, La Manga Club (Hyatt), among others. In addition to other training organizations as CEEIC, ENAE, Ucomur, Algama, Redflexión or Women Institute of Murcia. He is a founding partner of Coaching Professional Association of Murcia.

    Doctor Engineer of Mines, Energy and Fuel. ENAE Business School Executive MBA. Maintenance Management Expert AEM

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    Throughout his career he has worked as a Project Manager for Holcim, Maintenance Manager at GE Plastics, Engineer Instrumentation & Control at INTECSA-UHDE (Dragados Group) and Process Control Engineer in SCAP Europe. He is currently Head of Plant Maintenance ENAGÁS. Founding member of ISA Spain (Spanish Society of Instrumentation and Control) and member of the Board of AEM (Spanish Association of Maintenance), has been a speaker at numerous conferences, courses and conferences nationally and internationally. Professor of graduate seminars and courses organized by bodies such as ISA, AEM, Repsol Foundation, UMU, UPCT ENAE Business School. He is also regular columnist professional technical journals and Maintenance Management and Engineering, Chemical Engineering or industrial and building maintenance, among others.

    Professor at ENAE Business School. Ph.D. in Economics and Business Science, University of Murcia. Master's Degree in Human Resource Management and Development, AEDIPE (Madrid).

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    Gregorio Sánchez Marín is Tenured Professor in the Business Organization and Finance Department of the University of Murcia, he is professor of human resource and salary management as well as publisher and/or author of books like "La gestión de las empresas familiares: un análisis integral" (Family business management: an integral analysis) (Civitas publisher), "Global compensation: foundations and perspectives" (Routhledge publisher), "La retribución y los resultados de la organización" (Salary and organization results) (Prentice Hall publisher), "Fundamentos de dirección y gestión de recursos humanos" (Basics on Human Resource Management) (Thomson publisher). His activity as researcher is focused on family business executive salary and human resource management. Visiting researcher at Arizona State University and New York University. Moreover, he has published articles in recognized journals as the Journal of Small Business Management, Family Business Review International Journal of Human Resource Management, Management Research or Cuadernos de Economía y Dirección de la Empresa (journal of business management and economy). He is the Spanish publisher of the international Journal of Family Business Management, as well as article proofreader of journals such as MangementResearch, Cuadernos de Economía y Dirección de la Empresa (journal of business management and economy) and Revista de Responsabilidad Social de la Empresa (journal of Corporate Social Responsibility). He supervised several doctoral theses in the field of senior executive salary and corporate governance. He is at present the main researcher of the competitive project "Corporate governance and competitiveness" granted by the Séneca Foundation of the Murcia regional government. He participated in the organizing committee of the VII International Workshop in Human Resource Management at the University of Murcia in 2009, as well as the XIV National Congress of the Science Organization of Economics and Business Management in 2004. In 2008 he organized the I Conference on family business internationalization within the Family Business Chair of the University of Murcia, where he is at present Deputy Director.

    Professor at ENAE Business School. Master's Degree in Marketing and Sales Management, IE Madrid. Degree in Physics, Complutense University of Madrid. Degree in Senior Management, IE Madrid and London Business School. Professor at Madrid Chamber of Commerce and the Center for Economic and Business Studies (CECO) of Madrid, as well as at numerous Chambers of Commerce in Spain.

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    Antonio Muñoz Sánchez is the Professor of Strategic Management in the Executive MBA as well as Professor of the Master in Marketing and Sales Management at ENAE Business School. He has also taught courses at Banco Hispano Americano and at Fundación ONCE. He has worked for several companies in executive positions as CEO responsible for leading the design and implementation of strategic plans. He has been the CEO of CEDONOSA, an industrial company of the ceramics industry, and CEO of ALCALAGRES where he was responsible for the development of their strategic plan. Moreover, Antonio Muñoz Sánchez played an active role as advisor in the development of the strategic plan of RENFE and IBERPHONE.

    Doctorate in Business Education, Northern Illinois University. M.B.A., Arizona State University. Business Administration. B.S. Southern Illinois University.

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    Timothy Aurand is an associate professor of marketing at Northern Illinois University, where he teaches marketing strategy and brand management in both the undergraduate and graduate programs. He also has extensive experience in industry including marketing management positions at Honeywell, General Motors, and Caterpillar Tractor. He?s been published in the Journal of Product and Brand Management, Marketing Management Journal, Journal of Marketing for Higher Education, the Journal of Sports Management, among others.

    Doctor of Philosophy in Business Administration, Marketing Major, Pharmacy Administration Minor, University of South Carolina. Master of Business Administration, Marketing Concentration, Ball State University. Bachelor of Science, Pharmacy Major, Purdue University

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    Professionally, Dr. Weilbaker worked in the pharmaceutical industry where he held various positions as a National Sales and Marketing Manager at Elder Pharmaceuticals, Nellis Pharmacy Store Manager or District Sales Representative at Dista Marketing Division (Eli Lilly and Company). His teaching experience began in 1982 at Ball State University, and continued at universities such as University of South Carolina, Bowling Green State University and Southampton Business School. He is currently Professor of the Department of Marketing at Northern Illinois University, as well as Philip Morris Professor of Sales. The research agenda and professional development includes issues such as Dr.Weilbaker Professional Selling, Sales Management, Promotion / Communication, National / Global Account Management, The Sales Interaction (Adaptability) Key Skills / Abilities of Successful Salespeople, Global Account Management, Sales Compensation, Sales Management Issues (Training, Recruiting, etc..), Health Care Marketing, Business-to-Business Marketing. He is the author of several books and publications in scientific journals and has presented numerous technical papers for national and international

    PH.D. Marketing, University of Kentucky, MBA, University of Louisville y BSBA-Management, University of Louisville

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    Denise D. Schoenbachler teaching experience began in 1989 at Jefferson Community College, then joined the Department of Marketing at the University of Kentucky until 1992, where he joined the Department of Marketing at Northern Illinois University where he continues today as Dean and Professor. She is the author of numerous scientific publications on marketing techniques in journals and speaker at various conferences both nationally (USA) and internationally.

    Degree in Management and Business Administration at Universidad de Murcia. Executive MBA at ADM. International Business Master at ESIC.

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    He has developed his career within the multinational food company Grupo Hero Spain, where he has held several positions in the marketing area, became Marketing Manager. He is currently CEO at Hidroconta. Professor at ENAE Business School, he has being teacher for the Master in Marketing and the Bachelor of Communications at Universidad de Murcia.

    Ph.D. in Business Economy and Ph.D. in Social and Cultural Anthropology, University of Murcia. Master?s degree in Business Management, Autonomous University of Madrid and Master?s degree in Social and Cultural Anthropology, University of Murcia. Degree in Marketing. Degree in Industrial Engineering, University of Malaga

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    His extensive professional experience includes positions such as Sales Director at Donut-Panrico S.A, Vigaceros S.A and Transmisiones Energéticas S.A. He is currently a Professor in the Faculty of Economics and Business at the University of Murcia and at ENAE Business School. His academic experience is focused on Corporate Social Responsibility, Negotiation and Business Ethics. In addition, he has also held the following positions: Course Director of Negotiation Strategies and Skills Course, Coordinator of the Master and the Degree in Marketing and Vice Dean of the Faculty of Economics and Business at the University of Murcia. As a Professor of ENAE he is engaged in a variety of masters and specific courses about Negotiation, Neuro-marketing and Neuro-sales. He is the author of many articles on these subjects and he has participated as author on the following books as well: "La gestión de las empresas familiares: un análisis integral" (2009), "La gestión eficiente de los equipos de venta" (2011), "Nuevas investigaciones sobre la gestión de la empresa familiar en España" (2013) y "Práctica de Estadística Aplicada a la Empresa y al Marketing" (2015). Furthermore, he has been awarded with the 3rd National Sales Award by Air Nostrum University Chair (University of Valencia) in 2007 and with the First Innovation Teaching Award by ASEPUMA (Granada) in 2016. He has spoken at different conferences and workshops where we can highlight the American Marketing Associations in USA, he also has participated in professional and academic events in Italy, France, Portugal, Mexico, Argentina and Colombia. He performs national and international conferences about corporate Social Responsibility, Family Business and mainly on Decision Making, Negotiation and Problem Management from an ethical point of view.

    Ph.D. in Economics and Business Sciences; Master?s Degree in International Trade Management; Degree in Economics and Business Science, University of Murcia.

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    Pedro Jesús Cuestas has been the Director of the Master in International Trade Management of ENAE Business School for eight years. He has presented papers on marketing-related topics at several national and international conferences, is the co-author of some books and the author of several articles published in specialized journals. His research activity includes subsidized research projects and Ph.D. dissertations. He is at present Tenured Professor within the Area of Commercialization and Market Research of the Faculty of Economics and Business Science at the University of Murcia.

    BA in Information Science. Branch Advertising and Public Relations from the Complutense University. Master in Digital Marketing from the CEU San Pablo.

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    He was Director General of Zento Media, Interactive agency. He directed the Department of the Swedish multinational campaigns leading online TradeDoubler affiliation. He also worked at Grupo Prisa in the area of online advertising and and directly in TPI (Telefonica Publicidad e Información) and Madrid publicity office Godo Group, publisher of He was Associate Director Wallaby-group Spain and iCrossing Spain. He is currently Director ADAPPNET Digital. Currently working for various consulting training and online marketing specialist. T.L.S Reporter (Telefónica Learning Services). He worked for various advertisers: Mercadona, Hertz, Oracle, VAESA Group (Seat, Audi, Volkswagen and Skoda) TPI, Jones Lang Lasalle,, Linea, Interflora,, Tata Motors, Worldvision, GAES , New Future, among others. Professor Executive Program in Digital Marketing ENAE Business School, he teaches online MBA Marketing International ENAE. It is also a professor at Villanova University (UCM) in the Masters in Fashion Business Management, Internet Expert Master taught by CEPADE - Global Strategies - University of Madrid.

    Degree in Law, University of Madrid. Master?s degree in Marketing and Sales Management, ESIC.

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    His educational background includes marketing and sales management studies at recognized institutions such as Instituto de Empresa, Bocconi University (Milan), ESC Toulouse Business School or International University Menéndez Pelayo, among others. His solid education and training as well as his extensive professional experience have taken him to companies such as McCann-Erikson, Esso and Procolor, where he worked in the production and distribution areas and performed tasks related to Market Research, Advertising, Sales Management Planning and Control, Product Development, Marketing Management and Business Management. He has also provided consulting services in Marketing Audit, Planning, Quality, Revitalization of Commercial Districts, Distribution, Franchising, Communication and Training. Since 1974 he has been providing education and training in the sales and marketing areas of management programs at institutions such as Instituto de Empresa - IE, CECO, ENAE Business School, European institute of health and social welfare, Chambers of Commerce, etc. Courses: Marketing Management, Communication, Market Research, Marketing Audit, Distribution, Promotion, Corporate Image, Advertising, Sales, Product Policy, Marketing for Services, etc. Díez de la Lastra is also a renowned author of manuals, papers at conferences and research. He is at present the Director of the Master in Sales and Marketing Management at ENAE Business School and the owner of the consulting and training firm José Manuel de la Lastra y Ruf.

    Ph.D. in Marketing and Master?s degree in Marketing and Quantitative Methods, Penn State University. MBA, ESAN. Degree in Industrial Engineering.

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    His career includes positions at renowned companies in Peru, such as Advertising Director at Grey Advertising, Procter & Gamble, Peru, Brand Manager at Arequipa de Importaciones S.A., Carsa, Peru, and Product Manager at Productos Favel S.A., Peru (AVON). He has provided education and training at different institutions: University of Zagreb, Croatia, School of Business Administration EGADE, Technological Institute of Monterrey, Federal University of Rio Grabde do Norte, Natal, Brasil, Occidente University, Mexico, San Ignacio de Loyola University, Peru. Furthermore, he is the author of articles published in important journals such as Journal of Business and Leadership and Journal of Business to Business Marketing, among others. He is currently Professor of Marketing and Director of the Center for the Study of Innovation Management (CSIM), College of Business at Delaware State University.

    Professor at ENAE Business School. Master?s Degree in Regional Development and Economics, Carlos III University of Madrid. Master?s Degree in Environmental Impact Assessment, Polytechnic University of Madrid. Degree in Geography, Complutense University of Madrid.

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    Luis Miguel Barral González has participated in research projects with the Marketing Department of companies such as Instituto Demométrica, Instituto Vox Pública and ResearchGroup. He has worked for prestigious companies and brands such as Grupo Bel, Community of Madrid, Telefonica, Repsol or Coca Cola, among others. He is at present Managing Partner of TWO MUCH RESEARCH GROUP, a company specialized in market research applied to communication and marketing.

    PhD in Economics. Degree in Economics, Comillas Pontifical University. Executive MBA, Instituto Empresa, Madrid. Masters Degree in Urbanism, Centro de Estudios Financieros (CEF)

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    José Antonio Moreno Meseguer, apart from the aforementioned studies, he did the Managing Development Improvement Program. He has extensive experience as business strategic consultant and facilitator in Marketing and Sales Management It is worth mentioning his experience as a consultant for the board of directors of different companies, and as facilitator and consultant for executives in companies such as Grupo Mora, Sales Director and Strategic Director of Key Accounts such as Caja Rural Regional (Regional Savings Bank), Vice President and Sales Director for Andalusia and Portugal at ASSIDOMAN, and Director of Key Accounts at CARTONAJES UNIÓN, S.A. He also plays an important role as professor at ENAE Business School in national and international programs of Marketing and Sales Management, particularly in Spain and South America.

    Degree in Management and Business Administration at Universidad Europea. MBA at Universidad SDA Bocconi in Milan. MBA in Marketing and Strategy from the Kellogg School of Management at Northwestern University in Evanston, Chicago, Illinois

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    He started his career in the corporate world by developing various responsibilities in the areas of Marketing, Product Development and Ecommerce for one of the subsidiaries of United Technologies Corporation in Germany and Spain. Later he was part of a family business venture performing functions of Corporate Development and General Management. During this period, he participated in the development of an international network of customers and partners in over 40 countries. He was CEO at FGP Global Advisors and Director of Marketing and Communications at Otis Global Major Projects and Key Accounts (WHQ), United Technologies Corporation, whrere he is currently Head of Global Strategic Accounts.

    Bachelor's Degree in Business Management and Administration, Conventry University

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    CEO at Glaciar Music, company dedicated to the development of high impact cultural projects such as Villamanuela Madrid Festival. He has been a Director of Marketing and Sponsorship at Legal Music, company dedicated to the organization of festivals such as SOS 4.8 music festival and MTV Murcia Night, among others. Managing partner at Raro y Wag. Strategic marketing, on-line marketing, social media, fashion, music, culture, etc. Expert in marketing, new media, social media, branding, strategy, internet and communication.

    B.Sc. of Mathematics, Madras Christian College (India). Ph.D. Marketing, Penn State University (USA). Master of Business Administration, Bharathiar University (India).

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    Professor of Marketing at the Asper School of Business, University of Manitoba (Canada) and Visiting Professor at the University of Murcia. He has been Professor at University of Arkansas at Pine Bluff, Tulane University (New Orleans), and outside of Canada and USA in: Baruch College (Singapore), Asian School of Business (India), Loyola Institute of Business Administration (India), Madras Management Association (India). Subbu?s teaching experience includes Consumer Behavior, Global Marketing, Advertising, Marketing Research, Strategic Marketing and Marketing Management. Dr. Sivaramakrishnan has received awards for both teaching and research. He has participated in national and international conferences and has conducted numerous market research projects for a variety of organizations in both the United States and Canada, and was recognized for his research by the American Marketing Association.. He is the author of numerous books, book chapters and journal publications.

    Ph.D Marketing, Michigan State University. M.B.A. Business Administration, University of Wisconsin. Ba Marketing/Finance,University of Wisconsin.

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    Is the Board of Advisor?s Professor and Director of the Institute of International Business at Georgia State University, Atlanta, Georgia. Prior to his appointment at Georgia State, he was on the faculty at the University of Notre Dame. He has held a number of positions with firms, including Ford Motor Company where he was a manager in the Product Development Group. At Georgia State, he currently teaches the doctoral seminar in distribution theory, master?s courses in channels of distribution and in marketing management, and undergraduate courses in marketing policies and in principals of marketing. His research interests focus on the domestic and international distribution channel, and he has published articles in the Journal of Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing as well as in other journals and the proceedings of conferences. He serves or has served on the editorial review boards of several academic journals including the Journal of Marketing, Journal of International Business Studies, and Journal of the Academy of Marketing Science. He is the former editor of the Journal of International Marketing, and the current marketing editor of the Journal of International Business Studies.

    BA in Business. Master Degree in Finance and Master Degree in Internet Management

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    Professor of courses and seminars for International Trade and International Marketing related to the world of internet in more than 30 organizations such as Chambers of Commerce, employers and universities like the University of Barcelona (UB). He is currently the director of the Master in Digital Marketing International at International Business School (ESCI), University Pompeu Fabra. He was the first professional that Google authorized to teach the official Google Adwords seminars in Spain. Teaches over 100 seminars and conferences each year. At the enterprise level is the director of strategic consulting REEXPORTA, based in Barcelona and Alicante, which has developed more than 250 projects on the Internet, in over 20 countries since 2004.

    PhD (Sales Management),The University of Huddersfield, UK. Master of Business Administration (M.B.A.) University of New Haven, CT, USA. BSc (Economics),Swansea University.

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    Has had many years of work experience in industry and has held managerial positions in both Hellenic and American companies. He has held visiting professorial appointments in France, Spain, Austria, Greece, Finland, USA and China. He acts as a consultant for various companies and government organisations. His research interests are in the areas of sales negotiations and sales management, consumer behaviour, and cross-cultural research methodology. He has published over fifty refereed articles and part of his work has appeared in the Journal of International Business Studies, Journal of Business Research, Industrial Marketing Management, Management Decision, Journal of Marketing Management, Journal of Managerial Psychology, European Journal of Marketing, International Marketing Review, International Journal of Consumer Marketing, Quality Management Journal, Productivity, edited books, and several national and international conference proceedings. He has co-authored a book on Global Sales Management. At the present time, he holds the Chair of Marketing at the School of Business and Economics at Swansea University.

    Professor at ENAE Business School. Degree in Advertising and Public Relations, School of Communication Sciences, Plantel Xochicalco (Mexico). Posgraduate in Strategic Marketing, Advertising Strategy, Branding and Positioning, Kellogg School of Management of Northwestern University. Posgraduate in Marketing Plan, UCLA.

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    Enrique Rojas Rojas began his professional career in advertising in Mexico, where he worked as Creative Director for the following agencies: Publicidad Augusto Elías, Young &Rubicam, Ogilvy & Mather, DDB Needham, Bozell y Mc Cann-Erickson; managing accounts such as Brandy Presidente, Bancomer, Euzkadi, Vips, El Portón, Colgate ? Palmolive, Kimberly ? Clark, Ponds, Seagram, General Foods, McDonalds, Volkswagen, Mobil, Whirlpool, Vitromex, Banorte, Telmex, Posadas de México, Campbells, Fuji, Grupo Cifra and Gigante. Furthermore, he has managed, as external consultant, accounts like Poliflex, Periódico Noroeste, Pearson Institute, OSRAM, 3M, ADO, Salsas Castillo, Mesón del Caballo Bayo, among others. He also holds the position of Creative Director and Coordinator for the Corporative Image Vice-Presidency and for the Marketing Vice-Presidency of Televisa, respectively. He hold as well the following positions: Corporative Image Director (in the journal Mundo Ejecutivo); Director of Marketing and Traffic for South America (in the Journal América Economía); and Advisor on Corporative Image and Marketing for the Mexican Association of Advertising Agencies (AMAP). He won the award "Heraldo de la Publicidad" and "Círculo Creativo de México" in 1999. He was member of the jury in the V Festival de la Creatividad México (Mexico Creativity Festival) in 1997. For four years, he was part of the jury of the Premio Nacional de la Publicidad Universitario (National University Award of Advertising) awarded by the National Advertising Association. In 2005, he took part of the jury in the Festival Pregonero in Bronce, Costa Rica, and in 2008 in the Premio Anáhuac-Al Ries for the Brand of the Year. Enrique Rojas Rojas has taught master, postgraduate and diploma courses at different universities such as: Tecnológico de Monterrey (Technological Institute of Monterrey), Iberoamerican University, Universidad Anáhuac del Norte (North Anáhuac University), ITAM and the Panamerican University of the City of Mexico, Mayab University in Mérida and Campeche in Yucatán. He has also taught numerous courses in Central America and South America countries such as Nicaragua and Ecuador.

    Ph.D. in Economics, University of Murcia. Degree in Business Administration, University of Murcia.

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    Is the co director of the Master in International Trade of ENAE Business School. She serves since 2001 as professor in the Faculty of Economics and Business Science of the University of Murcia. She is the author of several books and publications in scientific and technical journals such as Psychology and Marketing, International Journal of Market Research, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, Corporate Communications between others. She has presented several papers in national and international conferences. She is currently a Professor of the Department in Commercialization and Market Research of the University of Murcia. She also participates in national and international R&D projects in Commercial Communication, Sales Promotion, Online Communities and Consumer Behavior.

    Bachelor Degree in Law and Business from the Pontifical University of Comillas (I.C.A.D.E) Master in Business Administration from the Instituto de Empresa

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    He also has other studies such as the Executive Development Program (Idea Group), Management and Leadership Styles (Consultants Spanish) Consumer Marketing (IIR), Strategic Marketing (INSEAD), Corporate Communications (Inforpress), Politics and Business Strategy and Management and Marketing both from the Instituto de Empresa. Pedro Palencia Alacid has extensive professional experience in being notably Group Marketing Director Ferroli Spain, Europe Group General Manager Furniture, General Manager Group Marketing Idea Chain, Ceramic Rocersa CEO and Director of Marketing, Communication and Commercial Coordination and Deputy General Manager of Electrolux Appliances Spain. He is currently an independent consultant and trainer, consultant and adviser in the areas of General Management, Marketing and Sales to customers (SMEs) and associate professor at various Universities and Graduate. His extensive teaching experience has largely worked in the field of Business, Marketing and Market Research, with numerous universities and research centers where he has taught graduate classes, the most important being the Pontifical University of Comillas, University of Carlos III , Rey Juan Carlos University, Menéndez Pelayo International University, School of Industrial Organization (EOI), Institute of Company Directors-CESEM IDE Business School Lluis Vives Valencia, Instituto de Empresa (IE) Business or Marketing School (ESIC) , among others. Also noteworthy is his teaching experience in Latin American universities such as the University ESAN, Lima (Peru) and the Free University of Bogota, Cali (Colombia)

    BA in Economics and Business from the University of Murcia. PhD in Economics and Business from the University of Murcia.

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    Associate Professor Department of Marketing and Market Research since 1991. His teaching and research are focused in the areas of inter-relations marketing and commercial distribution. He has published articles on topics of inter-government relations in journals such as: International Journal of Research in Marketing, Supply Chain Management: An International Journal, European Journal of Marketing European Review of Agricultural Economics, all in the JCR list and in other international journals as the international Journal of Retail and Distribution Management and The international Review of Retail, Distribution and Consumer Research.

    Professor at ENAE Business School. Degree in Marketing and Sales Management , ESIC Business Marketing School. Graduated with Honors in Business Administration, University of Lincolnshire and Humberside.

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    David Planelles Benito has more than 16 years of experience in the areas of marketing and sales, including positions in sales management, product management (price, positioning) communication, planning, marketing and market research. He has served as Marketing Director at companies such as Packard Bell Ibérica, NEC Computers Ibérica, Mviva, Compucenter and Dinamic Multimedia, as well as Director for Communication and Product Manager at GTI, Cía. (Software Distribution Company). Professor of ENAE Business School, he has taught courses and seminars in digital marketing and online marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Web 2.0 and Social media marketing. He has also cooperated with training institutions such as CREA Formación, associations such as ASECOM or public relations companies such as Grupo Moliner. He is currently partner and Director for Digital Marketing of the marketing agency Art Event as well as Managing partner of Zoomlabs, online communication and marketing agency.

    Masters Degree in Sales and Marketing Management, Instituto de Empresa. Master?s Degree in Sales and Marketing Management, Development Systems, Lisbon. Degree in Chemistry, Autonomous University of Madrid.

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    One of the one hundred businessmen of promising future according to Actualidad Económica in 1992. His broad experience as an International Consultant in Organizational and Business Development includes the management of personnel recruitment and training projects at General Motors, Change Management projects at Chevrolet in South America, recruitment and training projects at Grupo LOreal in Spain, Argentina, Uruguay, Mexico, Chile, Brazil and Venezuela, as well as the Cultural Integration project after the mergers of Pharmacia group. He has also managed several consulting and training projects related to sales, marketing and strategy implementation for companies such as Philip Morris, Banco Santander, Mapfre, Repsol, Lego, Rover, Tetrapak, Cadbury, Pepsi and IBM, among others. He works at present as International Consultant in Organizational and Business Development. At Fase 3 Group he has lead a team who has provided different services for international companies in Europe and America.