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Business and Management

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CONCEPTOS
CLAVE
1
STRATEGIC DIRECTION
2
MANAGERIAL SKILLS
3
MARKETING MANAGEMENT
4
HR MANAGEMENT
DESCRIPTION

The Business Management course introduces participants to the general scope of the company, acquiring knowledge of the different areas of the company, such as Marketing Management or Human Resource Management. Based on the premise that the company is a whole, and not individual independent links, knowing, and more importantly, understanding the work of other departments, is essential when it comes to the proper functioning and development of any organisation.

In addition to the areas that make up the company, participants will acquire the main know-how on Strategic Management, one of the essential engines within the organisation and the one that sets the course for all companies to follow.

Another of the fundamental aspects that will also be dealt with in the course on Business Management are Management Skills. We surround ourselves with people and, therefore, the development of aspects such as leadership or motivation, as well as learning techniques and tools to improve communication or teamwork, are essential in our daily lives.
   

Información

Objectives

  • Know how to apply oral communication to a conflict context, in order to find negotiated solutions to it.

  • Acquire techniques to carry out effective meetings focused on objectives.

  • To select the business decisions that determine the positioning of a company and can modify the presence and penetration in a market through the development of marketing strategies.

  • Interpreting the decisions of the elements of the marketing mix through the management of the tactical marketing plan.

  • Manage the main concepts related to the business strategy, as well as know the strategic process.

  • Manage the main concepts related to the direction and management of human resources applied to the Operations Management.

  • Describe the main human resources techniques, as well as the fundamental management skills for the relationship with people: motivation, leadership, teamwork and communication.

  • Identify current trends in human resources and occupational health.

MÓDULOS

STRATEGIC DIRECTION
  • Basic concepts related to the strategy

  • Sector analysis

  • The strategic process

  • Introduction to innovation for strategic positioning

MANAGERIAL SKILLS
  • Leadership

  • Communication

  • Motivation

  • Improving relations

  • Development of one's own attitudes

  

MARKETING MANAGEMENT
  • Marketing plan

  • Decisions in the marketing mix

  • Plan development and evaluation

HR MANAGEMENT
  • The function of people management and human resources management

  • Human behaviour and operations management

  • Working conditions and human behaviour

  • Main human resources management techniques

Este curso pertenece al y actualmente no se puede cursar de manera independiente.
Si desea recibir información del Máster al que pertenece o de posibles ediciones del curso a las que se pueda inscribir independientemente puede rellenar el siguiente formulario:
PROG-BE-SEMI-NAC-BUSINESS-MANAG-
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